Penny Arcade is planning to expand PAX to Texas with PAX South in San Antonio. It was announced by the company’s co-founders Mike Krahulik and Jerry Holkins during their “Make A Strip” panel at PAX East 2014. The inaugural PAX South event is scheduled to take place from Jan. 23-25, 2015. It will be held at the Henry B. Gonzalez Convention Centre. The centre is located on the east bank of the city’s famous Riverwalk. Penny Arcade’s president, Robert Khoo, teased people with the idea of a new PAX earlier this month on Twitter.
Prior to the announcement, Penny Arcade ran three PAX conventions around the world. These included the PAX Prime in Seattle which started in 2004, PAX East in Boston which started in 2010 and PAX Australia in Melbourne, which started in 2013. The organization also hosts the developer-only event PAX Dev which happens in Seattle just before PAX Prime.
“The new show will help to build on the foundation of the PAX format giving fans a good healthy mix of the latest and greatest in video games, game inspired music, table top games, competitive gameplay, and useful insight from the leaders in the world of gaming around the world,” the press release states. “The annual events that are conducted give the gamers a PAX show for every season throughout the year.”
“Since the day it was launch in 2004, PAX events have doubled almost every year in size, and our events in Seattle and Boston represent the two largest gaming festivals that happen in North America,” Robert Khoo said. “We are hearing for years from the people that they have a tough time in travelling from south to the northern areas of the country.” PAX South was always a matter of ‘when’ rather than ‘if,'” he said.
Next up for them is the PAX Prime. It kicks off in Seattle, Wash. on August 29 and runs till September 1, 2014. Also PAX Dev will be occurring right before on August 27-28. Tickets have not yet gone on sale, but that should not be any problem as the last year’s tickets sold out in just over six hours.
Khoo previously teased people with the likely existence of a fourth PAX show in his tweet showing a mysterious countdown clock set for US Central time zone. That led many people to speculate on locations such as Austin or Chicago for the latest new event.
Penny Arcade and their related offerings have faced a fair share of controversy in recent years. It was due to some insensitive statements about rape and gender identity. They were made by Krahulik and Holkins, which lead to some publicly, boycott the PAX shows. “I really do believe we are done with these incidents,” Khoo told Polygon. “We have not heard exhibitors dropping out because of that controversy, but that is not to say it has not happened. Publishers drop in and out all the time through events, and with multiple Paxes happening throughout the year, they have many more options to choose from.” Hopefully next up they might plan the PAX Antarctica just to stun the world.